Ewool Product Launch

Background: Ewool, creators of innovative and powerful heated clothing, approached me to develop materials for the launch of their newest products. The launch required clean minimalist packaging design, social media posts, advertising designs, and email marketing to promote the new products and increase brand awareness.

Challenge: The main challenge was to create a cohesive and minimalist design that would effectively communicate the power and innovation of the new products, while still being visually appealing and easy to understand. Additionally, the designs needed to be adaptable for use across different mediums.

Solution: I worked closely with the ewool team to understand their brand and the features of the new products, including the revolutionary SnapConnect. I used a clean and minimalist design style, with a focus on simplicity, functionality and elegance. I helped refine their existing icons and develop new ones through a system that would represent the brand and the new products. The icons were designed to be simple and easy to understand, yet still engaging and visually appealing. I adhered to their colour palette that would be consistent across all materials, with a focus on neutral shades of grey and black, and the signature ewool red as a highlight.

Results: The new packaging design, social media posts, advertising designs, and email marketing were well received by the ewool team and their customers. The clean and minimalist design effectively communicated the power and innovation of the new products, and helped to increase brand awareness. The designs were also successful in creating a sense of consistency and professionalism across all mediums, and helped to establish ewool as a leader in the field of heated clothing.

I am proud of the results that I achieved with the launch of ewool's newest products and am happy to have been a part of their efforts to promote their innovative and powerful heated clothing. The cohesive and minimalist design style helped to communicate the key features of the new products and effectively increase brand awareness. The adaptability of the designs across different mediums made it easy for the ewool team to promote the new products in various ways and reach a wider audience. Overall, the launch was a great success and I am excited to see the impact it will have on ewool's future growth and success.