Hi!
I’m Alex, brand identity designer for small businesses, start-ups and scale-ups.
Dream
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Design
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Build
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Dream 〰️ Design 〰️ Build 〰️
Branding isn’t a one way street.
It’s how your customers or clients interface with your business from square one.
Together, we can develop your brand into one that represents your business or organisation.
Why focus on Branding?
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Improve
your messaging.
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Increase
your perceived value.
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Attract
the right audience.
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Outshine
the competition.
Design Packages
Logo Package
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An initial discovery meeting where we go through my Brand Ideabook system to immerse myself in your brand, in order to fully understand it.
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Don’t have a name? Don’t like the name you have? We can workshop names for your new brand to find one that fits with the personality you want it to have.
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Creation, iteration and refinement of a logo that uniquely represents your brand, and shows customers what you stand for at a glance.
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Bring your logo to life with a custom animation that can be used as an intro or outro to branded videos, posted on social media or even featured on a live frame at your office.
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$1500 CAD
Brand Story Package
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Includes everything under the Logo Package tier.
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Developing a Brand Story that customers can relate to. Involves the development of Brand Voice and Tone, Brand Messaging as well as Brand Positioning and Strategy.
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Design and development of a Visual Identity System, including a Brand Guidelines Document, a series of Icons, Brand Patterns and Typographic Selections.
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Creation of Business Cards, Letterheads, Brochures, Banners and any other Marketing Collateral that may be needed.
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$5000 CAD
Ultimate Brand Package
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Includes everything under the Logo Package and Brand Story Package tiers.
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Design of a range of packaging for products.
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Design and maintenence of a bespoke Squarespace website.
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Planning and development of advertising campaigns for the new brand. Anything from the brand identity launch to product sales campaigns.
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$7000+ CAD
Select a package
Featured Projects
What my clients look like
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Start Up
So, you're starting up a new business and you've got some funding behind you - awesome! You're smart, you know that a killer brand is key to making a good impression. You have to make sure everyone is on board with what you're building.
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Scale Up
You're a pretty new company, but you're already thinking big and ready to level up. To keep up with your growth, you want to give your brand a fresh boost and make sure it's ready for the next stage of your business journey.
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Reboot
So, you've been killing it for a while now, but your brand identity is starting to look a little tired and thrown together. It might not even represent who you and your company are anymore. You know it’s time for a change.
Why me?
Why not another designer, or a digital marketing agency?
Three reasons:
Personal
It’s a tale I hear all too often. My clients are tired of hot-shot branding agencies over-promising, yet under-delivering. Tired of the same old impersonal, distant relationship between agency and client. No multi-hour meetings with dozens of people, no getting bounced around from one designer to another. When you choose to work with me, you get me.
Collaborative
When I work, we work. I adopt an agile and bespoke style with all my clients. I tailor my design to your needs, as a business and as a brand. I immerse myself in your brand, so I can get to know what you’re all about to help you fully realise your vision. Then I design around the brand’s unique traits, setting the foundations in a distinct position.
Transparent
I understand that trust can only be earned. That’s why I work to build relationships with my clients. I am upfront with pricing, and clear with the value you receive. I’m responsive and quick to adapt to feedback. I won’t leave you on read or bounce emails around five different people.
Have a question?
I’ll answer.
